Revlon Color Excel Gloss 70ml

ACIDIC DEMI-PERMANENT GLOSS

TREAT, COLOR & SHINE IN HALF THE TIME*

Go further with your acidic color. No lift, no compromise acidic hair color gloss treatment, with patent-pending technology, that reverses damage from chemical processes & rebuilds structure to recover hair’s natural quality.

Visibly improved condition
4X shine**
10-minute treatment
9 out of 10 hairdressers recommend our acidic cream***

CARE ONLY OUR CREAM CAN DELIVER

Creamy professional hair gloss formula based in lipids & natural-sourced mimetic emollients, avoids alcohols commonly found in other liquid acidic coloration that can strip hair’s natural lipidic layer, leaving it unprotected.

* vs. leading acidic coloration brands
**vs. untreated bleached hair
***based on a blind study with 49 hairdressers users of liquid coloration – 2023

Who is it for?
Stylists seeking to go further with acidic color that delivers incomparable care, color & shine in a damage-reversing demi-permanent hair gloss treatment to glaze, tone, correct, refresh, enhance & neutralize in just 10 minutes

GLOWin SYSTEM™
Featuring patent-pending technology, the system’s PRIME-DEPOSIT-SEAL actions refill & repair the protein structure to prime hair for optimal color deposit and seal the cuticle to lock in color retention & lasting glow.

PATENT-PENDING TECHNOLOGY
Rebuilds & repairs the hair structure, neutralizing cysteic acid that results from chemical processes and weakens the hair stucture. Reverses damage to recover natural hair quality.

PROTEIN-FILLER PEPTIDES: PRIME. Peptide chains replenish proteins in the hair fiber to rebuild structure & restore strength for a reparative effect, priming the hair for uniform color deposit, excellent pigment retention & optimal light reflection.

CHROMA LIGHTSPHERES: DEPOSIT. High-reflective pigments 1,000 times smaller than the hair fiber for optimal pigment diffusion within the hair structure to create a glow-from-within effect.

CUTICLE LOCK: SEAL. Surface-smoothing finishers help align the hair cuticle for maximum light reflection, locking in color & care.