L'Oreal Serie Expert Metal Detox Anti-Metal Cleansing Cream Shampoo 1500ml

Metal Detox Sulphate free¹ Shampoo by L’Oréal Professionnel for damaged hair, is engineered to fight against 12 causes of damage ². Whether your clients’ hair is compromised by heat styling, UV exposure, copper in water or bleaching, this shampoo provides the ultimate care. It leaves the hair feeling intensely nourished & hydrated.

Enriched with Glicoamine & Ionène, our anti-breakage technology, this detoxifying shampoo removes metals in hair fibre which is one of the major causes of hair breakage.

The results deliver up to:

• 99% less hair breakage in 1 use³
• 2x shinier hair⁴
• +96% instant smoothness⁵

Elevate your clients’ salon experience with this ultra-sensory, sulphate-free¹ shampoo that transforms into a rich, generous lather. Infused with a fresh, addictive citrus & woody signature scent, it gently purifies the fibre, preparing the hair to lock in high-definition shine and vibrancy.

¹No sulphated surfactants.

²Instrumental tests using the full Metal Detox routine (shampoo + mask + oil). Causes of damage include: Bleaching, Colour, Perming, Straightening, Friction, Heat, Chlorine, Copper in water, UV Exposure, Humidity, Seawater, Porosity.

³High repetition, instrumental brushing test after application of Metal Detox Mask vs. classical shampoo.

⁴Instrumental test on Metal Detox shampoo and mask vs unwashed hair.

⁵Instrumental test with shampoo + mask.