American Crew Firm Hold Styling Cream 100ml

A high hold styling cream with a low shine delivery.

Will give the hair strong hold without the look of a lot of product in it. If applied to damp hair and left to dry it’s easy to brush out, leaving no product residue. Pro vitamin B5 adds moisture to the hair and helps to tame more uncontrollable hair types.

Due to the cream based formula, hair will look more conditioned

How to use: Firm hold styling cream can be blow-dried into the hair for added thickness, control and hold. Or apply to dry hair and use fingers to separate and give texture to give a weightless but strong hold.