Good Dye Young

Good Dye Young, co-founded in 2016 by Hayley Williams of Paramore and stylist Brian O’Connor, is a semi-permanent hair colour brand rooted in bold self-expression. Its vegan, cruelty-free formulas are free of ammonia and peroxide, and enriched with sunflower extract and bergamot oil. The nourishing cream base delivers vibrant, salon-quality colour that lasts 16–24 washes.